Domestic Cleaning Franchise Opportunities

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Starting a Cleaning Business

Looking for a new direction in life? Searching for an investment opportunity that will be both financially profitable and personally rewarding? Ready to make your dream of becoming your own boss a reality? Starting a cleaning business could be the opportunity you’ve been waiting for.

Now is a great time to start a cleaning business. The industry is strong and demand for the service is only growing. Currently, the domestic cleaning sector in the UK is worth £4.7 billion. Between 2012 and 2017, demand for domestic cleaning grew by 25% while industry revenues increased by 10% from 2015 to 2017. By 2024, employment within the domestic cleaning industry is expected to grow by 9.5%, compared to just 5.5% for the overall UK economy.

As people work longer hours and lead busier lives — leaving less time for the housework — domestic cleaning has become a necessity of modern life for many people. As a result, the cleaning industry has been able to thrive. Having your own cleaning business can be a highly profitable venture with lots of potential.

starting a cleaning business with Poppies Domestic Cleaning Services
Poppies Domestic Cleaning Services


Launching your own start-up cleaning business and growing it into a successful company is no easy task. You must develop a business plan that maps out your competitive advantage, your target audience, your objectives and how you’re going to achieve them. This is especially important if you need to secure funding from a bank or another lender.

You must also develop operational systems outlining how you’re going to deliver a quality, efficient and consistent cleaning service to clients. You need to have a recruitment process in place to find the right people to hire. Then you have to figure out how you’re going to market your business and build your client base.

There are also legal requirements to consider, such as registering your business, ensuring your business is compliant with government laws and regulations, and having insurance in place to cover you in case anything goes wrong while cleaning a clients’ home.

Although the industry offers lots of upsides, competition is high in the domestic cleaning sector and carving out your own market share as a newcomer is a challenge. Starting a cleaning business requires a lot of time, thought, research, planning and number-crunching, not to mention set-up costs. Yet there’s no guarantee that you’ll make a return on all of this investment.

Poppies Domestic Cleaning Services

How can you reap the benefits of the booming domestic cleaning industry while minimising the risks involved with setting up your own business?

Simple answer: by starting a cleaning franchise with Poppies.

Domestic Cleaning Services

Why a Cleaning Franchise Could Be Right For You

Proven business model

As a Poppies franchisee, you benefit from a roadmap for success. Instead of having to come up with your own business plan, operational systems and USP, you’re able to follow a blueprint that has delivered success for more than 20 franchisees over many decades.

Established brand name

Developing a reputation takes time, especially in a competitive industry like domestic cleaning. As one of the longest-established cleaning providers in the UK — and the country’s first-ever cleaning franchise — our brand name has 40 years of excellence behind it. Thanks to our commitment to providing a quality and consistent service to all of our clients, we’ve laid a strong foundation upon which our franchises can flourish.

High earning potential

Once up and running, a Poppies franchise can produce a handsome level of profit and personal income for you and your family. Our highest-earning Poppies franchise turned over £650,000 in 2018, with a net profit of £100,000. Smaller franchises with around £150,000 in revenue can clear as much as £45,000 in net profit.

Regular and reliable income

Poppies is built on repeat business. With over 90% of our services geared towards long-term contracts, many of our clients have a regular service spanning several months. This means a reliable stream of income for your franchise. We’re also proud of our excellent customer loyalty. In a recent survey, 9 out of 10 Poppies clients said they were “extremely satisfied” with their service and would recommend us to a friend.

Higher chance of success, lower risk of failure

Statistically, franchises have a higher chance of success than start-ups. According to the British Franchise Association (BFA), 93% of franchisees were profitable in 2018, while 60% of franchised units in the UK turn over more than £250,000. Fewer than 1% of franchises close due to commercial failure per year. Comparatively, around 50% of all non-franchised start-ups fail within five years.

Proven record of launching successful franchises

Since our beginnings in 1980, we’ve grown the Poppies brand from a single branch into a strong network of 22 franchises across the UK. Every single one of our outlets reports annual profits, turning over a combined £5 million every year. This is thanks to our proven business model and the amazing people who continually dedicate their time and energy to making it work.

Training and support

You’ll receive a comprehensive training programme that provides you with all the necessary knowledge and tools to successfully launch and grow your own Poppies franchise. You’ll also receive ongoing support in the form of mentorship, business coaching and our online Poppies Training Academy. As a Poppies franchisee, you’ll not only develop your business skills, knowledge and experience, but you can avoid the common mistakes and pitfalls that many new businesses make.

Marketing expertise

We’re here to help you get your franchise off the ground. Our franchise package includes your own Poppies service website and a supply of branded marketing materials (service leaflets, franchisee business cards etc). You also benefit from digital marketing campaigns, including a six-month SEO (search engine optimisation) campaign to attract enquiries in your area, a PR campaign with your local press and a six-month social media campaign to promote your franchise and recruit staff.

Staff recruitment support

Like any business, a Poppies franchise is only as good as the people behind it. Having employed hundreds of fantastic staff over the last 40 years, we know what to look for when it comes to recruiting (and retaining) good, reliable cleaners. All Poppies operatives are highly trained, carefully recruited and permanently employed, ensuring your franchise will be able to deliver an excellent cleaning service.

Low set-up costs

The cost to start a Poppies franchise is around £25,000, excluding VAT. In return for the training, support and assistance you’ll receive, we charge ongoing costs at a reasonable rate, including a monthly management fee. Considering the high return-on-investment you can make, investing in a Poppies franchise is an especially attractive proposition.

Easier access to funds

You might require financial help to get into franchising. After all, four in 10 franchisees need to borrow money in order to set up their business. Being part of the Poppies franchise network will make this process much easier. We have great relationships with the franchising units in many high-street banks and we can help you to secure the funds you need.

Strong franchise network

Being part of a strong franchise network not only makes it easier to raise funds, but it means you have a support system around you if you ever need help or advice. At Poppies, we treat our franchisees like family and love nothing more than seeing each other win, especially new members of the family! After all, the more successful franchises we have, the stronger our network becomes.

Vital to our franchise network is the knowledge and experience of our managing director Chris Wootton, who still owns the West Lancs branch he opened in 1996 and offers a direct line to all Poppies franchisees.

BFA membership

Poppies is proud to be a full member of the BFA (British Franchise Association), the leading franchising body since 1977. Our franchise model, systems, procedures and paperwork have all been reviewed and fully approved. Poppies was actually a founding member of the BFA and enjoyed membership throughout the ‘80s and early ‘90s. When we re-applied for membership in 2018, we were awarded full member status just 10 days later, which was the fastest membership progression in BFA history!

Long-term financial security

While owning and operating a Poppies franchise can be a highly profitable venture, it’s also a saleable asset. This means that if the day comes when you decide that you want to cash in on your investment and reap the fruits of your labour, you can potentially secure your financial future for you and your family.

Quality of life

Poppies franchisees come from a wide variety of backgrounds, including banking, teaching and the armed forces. What many of them relish is the freedom and flexibility that come with being a Poppies franchisee, not to mention the financial opportunity. You’re able to run your franchise in a way that suits your schedule and gives you more time and income to enjoy life.

Be your own boss

Becoming a Poppies franchisee allows you to fulfil your dream of being your own boss, without many of the risks involved. While you must follow the Poppies business model, you’re still given a level of autonomy and are free to grow your business as you please — we don’t impose targets or KPIs for you to meet. The Poppies family is nurturing but not intrusive.

Business values

We take pride in providing a meaningful service that improves not just peoples’ homes, but their lives. Upholding the values of our founder, the late Sue Rorstad MBE, we offer a friendly, honest and reliable service at an affordable price. We also value our employees by providing permanent and flexible jobs that offer a practical work-life balance. As Richard Branson said, “if you look after your staff, they’ll look after your customers.” We couldn’t agree more!

Cleaning Franchising Opportunities

Since launching our first franchise — and becoming the UK’s first-ever cleaning franchise — in 1984, our franchise network has gone from strength to strength. We currently have 22 Poppies branches across the UK, from the North East (Tyne Coast) down to the South West (Exeter).

Now, due to the growing demand for domestic cleaning, we’re looking to grow our franchise network even further.

Since buying the business and taking over as Managing Director in 2018, Chris Wootton has worked diligently to set the Poppies brand up for its exciting next stage. The goal hasn’t been to attract as many franchisees as possible in as short a time as possible. Instead, the last two years have been dedicated to investing in the business and creating the best possible environment for new franchisees to flourish.

Domestic Cleaning Services
Poppies Domestic Cleaning Services

The Poppies franchising plan

We’re looking to break the mould and offer different franchising opportunities, including lifestyle, single and multi-tier “empire-builder” options to meet the growing demand for our services.

We’re looking to expand into new territories across the UK — particularly large territories where new franchisees can enjoy a high level of profitability and continual growth.

Our goal is to double the size of the Poppies franchise network in the next four years. In 2020, we’re looking to add 4 to 6 “next-gen” Poppies franchisees to our network. Based on our demographic profiling, we have the potential for 100 successful Poppies franchises across the UK.

Do you have what it takes to become a Poppies franchisee?

We’re looking for franchisees from all walks of life. You don’t need previous cleaning or franchising experience — our existing franchisees come from all types of backgrounds including banking, teaching, nursing, ex-forces personnel. What you do need, however, is the passion, determination and ambition to work hard and grow your own Poppies franchise.

We’re very much a people business, so you must also be sociable and confident when it comes to meeting people, possessing good communication skills and be able to work with different types of people.

We’re primed and ready to grow. The Poppies model is designed to give you the tools and support you need to succeed. We know what it takes to start, grow and sustain a successful cleaning franchise — and we can help you do the same.

Domestic Cleaning Services
Poppies Domestic Cleaning Services

If you’re interested in starting a cleaning franchise business with Poppies, get in touch with us today.

Domestic Cleaning Services 01297 560460